Kodak's New Attack Ads...

[Alex]

OK, this is a manifestation of mine and not yet reality.

The Kodak headline is "You've never shot film???"

The ads would put videographers gently on the spot for not ever having picked up a film camera to add to their visual pallette of choices. The ads would show videographers in their editing environment surrounded by all things electric as they hold a super-8 camera and look curiously at it.

This ad would need to coincide with a deep list of legitimate film to video transfer facilities ready willing and able to transfer
film to video.

The goal of the adds are simple. The message from Kodak is don't be so square that you can't learn a new trick or too outside the "computer box".

[oldasdirt]

The ad is very creative and I commend Kodak for it.However in order to make it a palatable alternative to video,you have to prove that the economics of shooting film is worth it.
This is very difficult especially if you're trying to appeal to the lower budget producer who is also the cameraman,editor,writer,director and sometimes actor.
You have to convinve this mentality whose deomgraphics make up a very large percentage of the video shooting populace that his profit margin will be just as high.In other words film look has to = $$$

[Alex]

Just to clarify, I made the ad up.

I agree with you the one sticking point is the cost issue. However, when designing and creating media, it is inevitable that one procedure will cost more than another, they're not all going to cost the same amount.

The Kodak ad would be a reminder that ability to offer different forms of media acquistion can give any company or individual a competitive edge.

[oldasdirt]

OK my bad,I didn't see the first line of your post,that's what happens when I scan things without thoroughly reading them.I tend to do that when I check internet in between assignments.
However I do remember a real ad from Kodak a few years back where they compared the cost and benefits of a film aquasition and a video one.To do a fair analysis,all things were equal and the ad stated that the savings for film on an equal type of project (professional crew,name actors,the savings for video when all the profits were counted was less than 10%.
This was before HDTV.